Managed Markets – Case Study

Advanced Negotiations Training to Managed Markets Biotech Team

Call to Action

A prominent biotech firm recognized the importance of providing their account managers with a thorough understanding of Advanced Negotiations and its impact on the firm’s portfolio of products.

Focal Point

With buy-in from training and upper management, Encompass Healthcare Solutions designed a managed markets training initiative supporting Advanced Negotiations. Encompass Healthcare Solutions provided Managed Markets Advanced Negotiations expertise through a development platform which included pre-work, a case study, and complementary tools.


Encompass Healthcare Solutions implemented the live interactive training to rave reviews. The training provided a common framework from which the Managed Markets team could develop realistic and impactful contracts and customer outreach programs. With greater understanding of advanced negotiations, the managed markets organization found it easier to create needs-based strategic solutions that were aligned with the business objectives.