Managed Markets Business Acumen

The Managed Markets Business Acumen Workshop is a one day work training workshop account managers the opportunity to strengthen their account management skills while practicing and learning new techniques to apply to their accounts. The core content will review the following aspects: Identify potential opportunities and challenges, establish account goals, and develop account strategies and action steps with follow-up techniques. The workshop is comprised of facilitator-guided presentations and discussions, account scenarios, and – when the given audience is large enough – small group activities.


  • Understand the need for an account planning process.
  • Describe the role and responsibilities of the account manager within your company’s organization.
  • Discuss the Strategic Account Management Process.