Driving sales results to access difficult to see Physicians

This interactive forum presents a practical approach to recognizing certain characteristics of no access and limited access offices. It also examines the role and importance of the individuals in the office: from the physician to the receptionist- and how to deal with each. Furthermore, this interactive forum gives the participants a perspective on how the individual office culture can work to their advantage. This knowledge will help gain access to the healthcare professionals and their support staff, assisting in gaining access and creating selling opportunities.


  • Define the role of the sales representative as a distinct value added asset to the healthcare industry.
  • Focus on delivering greater value to healthcare providers, in various healthcare markets.
  • Commit to new practices which will enhance the representatives value to customers.