Strategic Business Planning

This interactive forum focuses on developing tools to enhance representative performance. The hard part comes when the individual has to develop a business plan using all of the metrics and taking into account individual nuances within a market arena. The forum assists sales representatives with developing a customized business plan which will enhance their productivity. Program content is adapted to each company’s unique reporting system.


  • Develop and implement a business plan for a territory which will identify high potential writers, categorize those healthcare providers with the best potential.
  • Develop an effective call cycle which will maximize time and utilize material resources effectively.
  • Create and deliver an effective product message with managed markets emphasis.
  • Follow up techniques